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January 22nd, Jefferson Hotel,Richmond, Virginia

CONTACT: Kevin Bruns at 202.721.1190 or

Washington, DC, January 3, 2008—Higher education experts, students and parents will converge on Tuesday, January 22, 2008, for “The Real Story about Going to College,” a critically important forum at Richmond’s Jefferson Hotel about the tools available to Virginia families to help them overcome the academic, informational and financial barriers to attending college.

Sponsored by America’s Student Loan Providers, College Parents of America, ECMC Foundation, and the Educational Policy Institute, various participants will present and discuss the truths about going to college, including preparing academically for college, selecting one and paying for it.

The half-day conference is free and open to the public, media and higher education community and is scheduled to begin at 9:30 AM.

Opening the conference with an overview of higher education in Virginia will be Dr. David W. Breneman, professor and former dean of the Curry School of Education, University of Virginia.  Other speakers will address the truths about cost and college and preparing for, finding and paying for college.  Confirmed speakers to date include the following:

Also participating will be several students, mentors and parents who will provide their perspectives on the “going to college” process.

For more information, please contact Kevin Bruns at 202.721.1190 or While no registration is required, an email to indicating interest in attending is appreciated.  

About America’s Student Loan Providers
America’s Student Loan Providers represents 87 of the nation’s leading private, nonprofit and state-based education and financial organizations that provide federally guaranteed student loans through the Federal Family Education Loan Program. By leveraging private financial markets and competing for the right to lend to students, ASLP members offer low-cost loans and superior levels of service to millions of students and most of the 5,000 postsecondary institutions that participate in FFELP. More information is available at or call 202.721.1190.

About College Parents of America
College Parents of America, based in Arlington, VA, is a national membership organization dedicated to serving parents as their children progress from middle school all the way to college graduation. Much as AARP does for seniors, College Parents of America provides parents at this stage of life a mix of advocacy, timely information and access to deals and discounts on relevant products and services. Founded by P. Douglas Laughlin, the mission of College Parents of America is to empower parents to best support their children on the path to and through college. More information on the organization, which counts more than 80,000 total members and supporters, is available at

About ECMC Foundation
ECMC Foundation, an ECMC Group company, helps low-income, first-generation college-going students further their educational goals. Through innovative outreach programs, we convey to students the importance of completing high school, and continue our mission by developing and distributing programs that focus on college access, retention, and success. ECMC Foundation partners with government agencies, educational institutions, and other foundations to make the dream of higher education a reality. For more program and service information, visit

About Educational Policy Institute
The Educational Policy Institute is a non-profit research center focused in issues of educational opportunity, especially for our most needy populations. Based in Virginia Beach with offices in Toronto and Melbourne, EPI conducts program evaluation, policy analysis, and conducts professional development opportunities for educational professionals throughout the education continuum. Visit the EPI website at